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A great example of helping an established brick-and-mortar business get in the loop with an effective web site presence. In addition to getting their site up to speed, we’ve provided print design for mailers, extensive copywriting & content development and an aggressive search-engine optimization campaign.

Small-business Web Site Features:

• Combined new design graphics with existing artwork into a standards-compliant web site platform.
• New web site design powered by a Content Management System(CMS) for easy administative updates.
• Custom AJAX-accordion navigation keeps site organized and easy-to-use.
• Extensive copywriting and content development for all sections of web site.
• Aggressive SEO-campaign produced significant improvement in search engine rankings.

Backstory:

When Pioneer first approcahed us in 2008, their site looked OK, but not on all browsers. While the graphic design was a good fit, the site code was totally out of date and malfunctioning, and there was no easy way for Pioneer to update the site; and worse, they were experiencing a “case of the disappearing webmaster”. Getting updates done was a major issue, because they also didn’t have any real content, and there was no reason for people to actually use the site. And none of this helped with their search engine rankings.

Total site overhaul, preserving existing branding…

We started by getting all their “digital ducks in a row” and putting them back in control of their web assets. Pioneer had a great logo, and the basic “look” of the site was a good fit. So we used those existing assets to save them money, and re-coded the site to current standards. We created some new graphics, and added an AJAX-accordion navigation system to increase click-through rates and page-view times. Just getting their site up to date with correct document structure provided a huge boost in search engine rankings immediately.

Extensive content development + SEO (Search Engine Optimization)…

To really make Pioneer’s website a quality reflection of their business, we provided extensive copywriting services, generating about 100 pages of unique, original, search-engine ready content. While their previous site had absolutely no content, their new site was packed with full descriptions of all of their products, services, and company information. All this new content not only established Pioneer as a legitimate web site, but provided the start for an extensive SEO-campaign.

Aggressive, on-going SEO campaign…

To really be successful in a very competivive market on the web, Pioneer needed to pursue multiple avenues to rank higher in search engines for all their services. Their ratings soared as we engaged our “SEO-Launch” services package, which encompassed everything from thorough market research for keywords, an overhaul of their Google Maps & Small-Business listings, social networking, and further development of keyword-optimized original content.

Print Design and Web site integration…

In addition to covering all the bases above, we helped Pioneer get design completed and to the press for a major direct mail campaign, for print ads in local publications; see their print design case study…

Share your vision for your website and let us help you get in the loop!